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Your brand story

Brands play an important role in our lives. Every brand we choose, offers a unique experience; whether good or bad there is always a story to tell - 'your brand story'.

- Share your brand stories with friends and get to know theirs
- Find out about their experience and let them learn from yours
- Come together and help each other choose better brands

Apple iPhone5
First iPhone was launched on June 29, 2007 by Steve Jobs, person who founded Apple Inc. iPhone was the first Smart Phone of its kind the world ever saw. It was a seamless convergence of 3 kinds of devices - an iPod, a phone and a super compact internet communicator with a finger operated touch screen. Evolving through various generations - iPhone > iPhone 3G > iPhone 3GS > iPhone 4 > iPhone 4S - we now see the sixth generation of this smartphone in an amazing avatar as iPhone 5, the latest, the lightest and the greatest iPhone from Apple. It was launched on September 21, 2012. The popularity of every single iPhone, through its many generations, can be well gauged by the fact that it consistently won 9 J.D. Power Awards, latest being as recent as 2013 for the "Highest Consumer Satisfaction in Smartphone Category" on the parameters of performance, physical design, features and ease of operation.

Apple iPhone 5 is not merely a hardware or a software upgrade over its predecessor - iPhone 4S, in fact it's a completely re-designed phone in every aspect. Same reflects in the words of Jony Ive, Senior Vice President, Design, Apple Inc. - "It took all of our learning, our best thinking to realise something so simple, so clear and yet so truly extra ordinary. Never before have we built a product with this extraordinary level of fit and finish".

Samsung Galaxy S4
Samsung Galaxy S4 is the latest Smart Phone from Samsung Electronics in its Galaxy Series. First Galaxy series smart phone was introduced in 2009. With this series, Samsung had started making Android based OS smart phones. It rose to fame with its very first Galaxy S, in June 2010. Subsequently every other S, series smart phone - Galaxy S, Galaxy SII, Galaxy SIII and now Galaxy S4, has met with huge success.

Background - Samsung Galaxy series is the largest and most popular range of Smartphones in the world. Samsung, started its journey as a trading company in 1938 and accounts for approx. 17% of South Korea's GDP today. Headquartered in the capital city - Seoul, this multinational conglomerate ventured into various fields - electronics, heavy Industries, construction and engineering, life Insurance, aerospace and defence etc. Electronics, especially mobile phones and semi conductor are the biggest business for the group.

Galaxy S4 was launched on 14th March 2013 in US among much media hype and fanfare at Manhattan's iconic Radio City Music Hall in the New York City. India saw the launch on April 26, 2013. Successor to one of the most successful models from Samsung ever - Galaxy S3, S4 is being pitched as the most advanced phone present on the planet today.
Samsung LED TV
Samsung made the first black-and-white television in 1981 and rose to fame for being the largest television manufacturer of flat panel televisions by 2004. Since then it is the market leader in terms of number of units sold. In 2007 Samsung introduced World's thinnest 10 mm thick panel, which was further bettered to an unbelievable slim screen, which was only 7.9 mm thick by 2008. Samsung did not stop at that and built a super slim LED television at only 3.9 mm thickness for a 40 inch size. This one was aptly called as "Needle Slim", which is 91% thinner than a conventional LCD. Samsung consistently innovated and improved the performance i.e. full HD resolution, 120 Hz refresh rate and 5000:1 contrast ratio even though when the thickness was substantially reduced. Samsung introduced its first full HD 3D LED in March 2010. In the same year Samsung also launched 3D Home Theatre which allows 3D images and surround sound at the same time. With this launch, Samsung became the first player to have a complete 3D bouquet - 3D Television, 3D Blu-ray player, 3D content and 3D glasses. Samsung launched Internet TV in 2007 which further evolved into Samsung Smart TV by 2008. Smart TV can download Apps from Samsung App Store. Currently there are 1000 customized Apps exclusively for Smart TV in addition to others like ITV Player and motion controlled Angry Bird game, news, weather, stock market, YouTube videos and movies. In-built Wi-Fi and AllShare Play enables to connect multiple devices like smartphones and tablets to allow streaming the content onto TV. It comes with 1 GB of internal memory to accommodate ample number of Apps and further complimented by features like:

Sony is the third largest television manufacturer in the world after Samsung and LG. Until 2005, Sony used to market its LCDs under the brand name WEGA. Subsequently a new name BRAVIA was introduced to represent Sony's High-definition Flat Panel LCD televisions, Projection TVs, Front Projectors and Home Theatre Range. BRAVIA stands for Best Resolution Audio Video Integrated Architecture. One interesting fact about Bravia is that Sony also sells a range of mobile phones in North America, Japan and Europe by the same name.

Bravia TV series offers LCDs under four categories: X-series, Premium Picture Quality, Internet TV, 3D TV and Monolithic Design. In the world of LCD televisions, picture quality is determined by the image processing engine. Entire Bravia series is powered by Sony's powerful image processor called Bravia Engine, which functions through a 8 step process:

  1. Expands the range of gradation between colours to produce a smoother image
  2. Enhances the contrast with deeper blacks to create pictures with impressive sense of depth
  3. Precise colour reproduction to the natural colours so they can be seen exactly as they were filmed
  4. Reduces colour distortion with 3D comb filter for a more stable picture

Apple iPad mini
Apple marked the beginning of a completely new category with a revolutionary device - a Tablet. This device could do anything and everything a laptop could possibly do and that too on a touch screen without a keyboard. Apple introduced its first tablet - iPad on April 3, 2010. It instantly became a sensation and still enjoys a huge fan following for being the most popular tablet in the world. It was sleek and light, making it surprisingly portable. After 4 generations of iPad, Apple introduced a compact sized tablet - Apple iPad mini. Looking at its features and specifications, iPad mini is not a reduction rather a concentration of all the goodness a full size iPad has to offer. And that's exactly how Apple has been talking about it - "Every inch an iPad".

To start with, display size of 7.9 inch has the same aspect ratio of 4:3 as the full sized iPad and similar resolution i.e. 1024 x 768. A smaller screen with the same resolution gives iPad mini a higher pixel density of 163 PPI vs 132 PPI in the earlier generation iPad. It uses the same display technology - backlit LED, with multi-touch screen. Therefore all the apps and content feel the same. Carefully chosen size of 7.9 inch offers 35% more screen size compared to other 7 inch tablets around. This is the first time Apple has changed the size of iPad from the standard 9.7 inch to a more portable size. So that, it comfortably fits in one hand and doesn't feel cumbersome while playing motion sensing games.

Samsung Galaxy Tab2
Samsung launched its first tablet, called Galaxy Tab in September 2010. It came with a 7 inch display. Next generation of this tablet was Tab 2, which arrived almost after 2 years in July 2012. However, between 2010 and 2012, Samsung had launched 5 different tablets in variable screen sizes and specifications. Below is a list of all of them:

Tab: Launched on September 2, 2010 with a display size of 10.1 inch, 1 GHz Processor with 512 MB RAM, Android 2.2 (Froyo) operating system and 1024 x 600 pixel resolution

Tab 750 : Launched on August 10, 2011 with a display size of 10.1 inch, 1 GHz Dual Core Processor with 1 GB RAM, Android Honeycomb 3.1 operating system and 1280 x 800 resolution

Tab 730: Launched on August 10, 2011 with a display size of 8.9 inch, 1 GHz Dual Core Processor with 1 GB RAM, Android Honeycomb 3.1 operating system and 1280 x 800 resolution

Tab Plus : Launched in September, 2011 with a display size of 7 inch, 1.2 GHz Dual Core Processor with 1 GB RAM, Android Honeycomb 3.2 (upgradable to Jelly Bean 4.0) operating system and 1024 x 600 resolution